Review your team’s mandate—does it clearly address a core business priority from leadership?
Ask one client why they prefer your team’s work over others—note which benefit matters most.
Compare your team’s most successful project with its weakest—what differentiator mattered most?
Identify one client complaint that repeats—does it show a misalignment in your team’s delivery?
Write in one sentence: Who is your department not serving—and why?
Search for recent competitor feedback—what are they praised or criticized for compared to you?

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