MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your product description—does it clearly solve a pressing need as you scale?

Ask one major customer why they picked you over scale competitors—note their reasons.

Compare your strongest and weakest offers—what differentiator matters most to scaling buyers?

Spot a recurring client complaint—does it show product fit issues at scale?

Write one sentence: Who is not your customer anymore as you scale—and why?

Search recent reviews of competitors—what praise or criticism stands out vs. you?

Growth Plan

Write down three specific growth goals—markets, revenue, or users—within a set timeline.

Spot one growth bottleneck—list two immediate, low-cost fixes you could apply.

Review your last growth push—what worked, what failed, and why at scale?

Ask one team lead what growth means for them—are goals aligned or fragmented?

Review a competitor’s latest move—what scaling tactic could be worth noting?

List three assumptions about scaling—are they still true in your current market?

Positioning

Review your scale-up pitch—does it highlight what makes you distinct in a crowded field?

List three scaling rivals—identify how your product now stands apart from them.

Check if your homepage clearly conveys your unique scaling advantage.

Ask a colleague how they describe your scale story—compare with your desired image.

Update one sales deck slide—clarify what sets you apart in scale markets.

Update your LinkedIn headline—reflect your distinct scale-up contribution.

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