MASTER Risk Model

Our Mission

We help people and organizations navigate uncertainty in a more structured way.

Risk-taking is not a talent, it is a learnable skill. Our mission is to make that skill visible and practical, so individuals and teams can make better decisions, take the right steps, and move forward with more confidence.

Who Are We

We develop tools that turn insight into action.

The MASTER Risk Model is built on research and shaped by real-world experience, combining behavioral science with practical decision-making. It helps individuals and organizations understand what is holding them back and how to act on it in a structured way.

Meet the

Founder of the Model

Marina Tognetti, founder of the MASTER Risk Model, helps individuals and organizations turn uncertainty into opportunity.

The model is built on more than two decades of experience across entrepreneurship, corporate leadership, and strategic consulting.

Her perspective combines hands-on execution, decision-making at scale, and structured strategic thinking, shaped in environments where uncertainty was constant and outcomes mattered.

Entrepreneurial Vision

As founder and CEO of mYngle, Marina built and scaled one of the early global platforms for live online education, operating in a high-uncertainty tech environment before online learning became mainstream.

This experience exposed her to risk in its most immediate form, where decisions carried direct operational, financial, and personal consequences.

Corporate Expertise

Across eighteen years in senior roles at Procter & Gamble, Philips, Sara Lee, and eBay, Marina worked within complex organisations where strategy, execution, and coordination had to align.

She developed a deep understanding of leadership, accountability, and decision-making in environments where outcomes depend on multiple teams and moving parts.

Strategic Foundation

As an INSEAD MBA graduate and former consultant at The Boston Consulting Group, Marina was trained in structured problem-solving, prioritisation, and execution under uncertainty.

This foundation made risk more visible and actionable, turning complex situations into decisions that can be understood and addressed.

MASTER Risk presents a practical framework for working with uncertainty in real situations.

It shows how Mindset, Abilities, and Situation shape your response to risk, and how focused steps help you move forward.

Readers can extend the model through the MASTER Risk platform to apply it to their own situation.

Risk is a skill.

Learn how it works.

Everything changes.

How the MASTER Risk Model Was Built

The MASTER Risk Model

Grounded in scientific research, the model integrates insights from

psychology behavioral science cognitive theory

ensuring a practical and evidence-based approach to mastering risk

The MASTER Risk Model was inspired by Marina Tognetti’s experience as an entrepreneur.

While building mYngle, she faced repeated moments where decisions had to be made without full information, under pressure, and with real consequences.

Over time, a pattern began to repeat. The difficulty was not only in what she was facing, but in how hard it was to see where the uncertainty came from and how to respond to it.

At the same time, she noticed a gap. Business frameworks focused on strategy and execution, while personal development focused on mindset or skills. These were rarely combined.

To bridge this gap, Marina developed the MASTER Risk Model, a framework designed to make uncertainty more visible and actionable through small, concrete steps.

Ready to drive results?