MASTER Risk Model - The science behind

The Science Behind the MASTER Risk Model

Every part of the MASTER Risk Model is grounded in behavioural science.

Built on theory. Powered by action. Currently in real-world testing.

Limited-time free access during beta launch!

The Three Pillars

Behaviour is shaped by how you think, what you can do, and the environment around you.

This framework draws on the COM-B model by Susan Michie, widely used in healthcare, education, and organizational change.

It shows that Motivation, Capability, and Opportunity must align for meaningful behavior change.

The Risk Zones

You respond to challenge differently—sometimes you grow, sometimes you freeze, depending on the pressure.

The Risk Zones are based on Lev Vygotsky’s Zone of Proximal Development and the Yerkes-Dodson Law by Robert Yerkes and John Dillingham Dodson, which together explain how performance shifts depending on the level of challenge or support.

Risk Profiles and Strategies

Each Risk Profile reflects a specific combination of Mindset, Abilities, and Situation—and helps determine your most effective strategy.

Minimum Actionable Variables

Big change doesn’t start with big moves—it starts with clear, achievable steps that build momentum.

Minimum Actionable Variables are grounded in Tiny Habits by BJ Fogg and Deliberate Practice by Anders Ericsson, showing how small, intentional actions lead to meaningful, lasting growth.

The Three Dimensions of Learning

You grow most when you combine three powerful elements: building knowledge, sharpening how you think, and applying ideas in real situations.

These draw on Information Processing Theory to help you absorb and recall what you learn, Metacognition to improve your thinking and learning strategies, and Experiential Learning to turn knowledge into skills and confidence.

European Patent Pending: The MASTER Risk Model integrates these theories into a structured, actionable system (Application No. EP25188255).

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