The Science Behind the MASTER Risk Model

Every part of the MASTER Risk Model is grounded in behavioural science. Built on theory. Powered by action. Currently in real-world testing.
Risk Profiles and Strategies
Risk Profiles are shaped by how your internal and external factors combine—and each one calls for a different type of response.
The right strategy depends on your zone: whether you are stable, stretching your limits, or trying to regain control.
In the Comfort Zone, you benefit most from building on existing strengths.
This approach draws on strengths theory by Clifton and Drucker, which shows that progress is most sustainable when it builds on what is already working well.
In the Stretch Zone, the focus shifts to reinforcing the weakest area
Based on learning theory by Vygotsky, this strategy supports growth by targeting the edge of current capability—where challenge leads to development without causing overwhelm.
In the Panic Zone, the priority is stabilization.
Systems thinking from Senge and crisis response insights from Fink highlight the importance of simplifying action. Focusing on one critical variable helps reduce overload and create space to recover.

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The Three Pillars
Behavior is shaped by how you think, what you can do, and the environment around you.
This framework draws on the COM-B model by Susan Michie, widely used in healthcare, education, and organizational change. It shows that Motivation, Capability, and Opportunity must align for meaningful behaviour change.
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The Risk Zones
You respond to challenge differently—sometimes you grow, sometimes you freeze, depending on the pressure.
The Risk Zones are based on Lev Vygotsky’s Zone of Proximal Development and the Yerkes-Dodson Law by Robert Yerkes and John Dillingham Dodson, which together explain how performance shifts depending on the level of challenge or support.
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Risk Profiles and Strategies
Each Risk Profile reflects a specific combination of Mindset, Abilities, and Situation—and helps determine your most effective strategy.
These strategies are grounded in strengths theory by Donald O. Clifton and Peter Drucker, learning theory from Lev Vygotsky, and systems thinking from Peter Senge and Steven Fink.
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Minimum Actionable Variables
Big change doesn’t start with big moves—it starts with clear, achievable steps that build momentum.
Minimum Actionable Variables are grounded in Tiny Habits by BJ Fogg and Deliberate Practice by Anders Ericsson, showing how small, intentional actions lead to meaningful, lasting growth.
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The Three Dimensions of Learning
You grow most when you combine three powerful elements: building knowledge, sharpening how you think, and applying what you learn.
Each can work on its own, but together they create stronger skills and change that lasts.
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