Every part of the MASTER Risk Model is grounded in behavioural science. Built on theory. Powered by action. Currently in real-world testing.
The Three Pillars
Behaviour is shaped by the constant interaction between what’s inside you and the world around you.
The Three Pillars and Behavioural Theories
Behaviour is shaped by both internal and external factors. Two major theories explain this.
Lewin’s Field Theory, often called Lewin’s Equation, shows that behaviour is shaped jointly by the person and the environment. It highlights that choices are never separate from context but always shaped by the balance between the two.
The COM-B model, developed by Susan Michie, explains that behaviour occurs when Capability, Opportunity, and Motivation align. It highlights that lasting change requires skills, supportive environments, and the personal drive to act.
In the MASTER Risk Model, these forces translate into the three pillars: Mindset (Motivation), Abilities (Capability), and Situation (Opportunity).
Behavior is shaped by how you think, what you can do, and the environment around you.
This framework draws on the COM-B model by Susan Michie, widely used in healthcare, education, and organizational change. It shows that Motivation, Capability, and Opportunity must align for meaningful behaviour change.
You respond to challenge differently, sometimes you grow, sometimes you freeze, depending on the pressure.
The Risk Zones are based on Lev Vygotsky’s Zone of Proximal Development and the Yerkes-Dodson Law by Robert Yerkes and John Dillingham Dodson, which together explain how performance shifts depending on the level of challenge or support.
Each Risk Profile reflects a specific combination of Mindset, Abilities, and Situation, and helps determine your most effective strategy.
These strategies are grounded in strengths theory by Donald O. Clifton and Peter Drucker, learning theory from Lev Vygotsky, and systems thinking from Peter Senge and Steven Fink.
Big change doesn’t start with big moves, it starts with clear, achievable steps that build momentum.
Minimum Actionable Variables are grounded in Tiny Habits by BJ Fogg and Deliberate Practice by Anders Ericsson, showing how small, intentional actions lead to meaningful, lasting growth.
