Every part of the MASTER Risk Model is grounded in behavioural science. Built on theory. Powered by action. Currently in real-world testing.
The Three Pillars
Behaviour is shaped by the constant interaction between what’s inside you and the world around you.
The COM-B model by Michie explains that behaviour is driven by three essential elements: Motivation, Capability, and Opportunity.
These directly map onto the three diagnostic pillars of the model: Mindset, Abilities, and Situation.
By translating each of these forces into a measurable pillar, the model provides a structured way to assess readiness, uncover resistance, and support intentional growth.
Mindset reflects Motivation
How you approach risk, form intentions, sustain drive, and manage emotions under pressure.
Abilities represent Capability
The practical knowledge, strategic thinking, and interpersonal skills you need to take effective action.
Situation refers to Opportunity
The external conditions, such as support, access to resources, or expectations, that shape what’s possible for you.
Behavior is shaped by how you think, what you can do, and the environment around you.
This framework draws on the COM-B model by Susan Michie, widely used in healthcare, education, and organizational change. It shows that Motivation, Capability, and Opportunity must align for meaningful behaviour change.
You respond to challenge differently—sometimes you grow, sometimes you freeze, depending on the pressure.
The Risk Zones are based on Lev Vygotsky’s Zone of Proximal Development and the Yerkes-Dodson Law by Robert Yerkes and John Dillingham Dodson, which together explain how performance shifts depending on the level of challenge or support.
Each Risk Profile reflects a specific combination of Mindset, Abilities, and Situation—and helps determine your most effective strategy.
These strategies are grounded in strengths theory by Donald O. Clifton and Peter Drucker, learning theory from Lev Vygotsky, and systems thinking from Peter Senge and Steven Fink.
Big change doesn’t start with big moves—it starts with clear, achievable steps that build momentum.
Minimum Actionable Variables are grounded in Tiny Habits by BJ Fogg and Deliberate Practice by Anders Ericsson, showing how small, intentional actions lead to meaningful, lasting growth.
