Every part of the MASTER Risk Model is grounded in behavioural science. Built on theory. Powered by action. Currently in real-world testing.
Minimum Actionable Variables
Minimum Actionable Variables are based on two complementary approaches to behaviour change.
Together, these two models make MAVs both approachable and effective—encouraging movement without overwhelm, and ensuring each step taken is one that counts.
Tiny Habits, developed by BJ Fogg, shows how you are more likely to take action when that action is small, simple, and easy to start.
This principle helps MAVs overcome inertia and lower resistance to behaviour change.
Deliberate Practice, as defined by Anders Ericsson, emphasizes that progress isn’t about repetition, but about intentional, structured effort focused on specific skills. MAVs apply this logic by targeting only the most relevant behavioural or contextual drivers in a given situation.
Behavior is shaped by how you think, what you can do, and the environment around you.
This framework draws on the COM-B model by Susan Michie, widely used in healthcare, education, and organizational change. It shows that Motivation, Capability, and Opportunity must align for meaningful behaviour change.
You respond to challenge differently—sometimes you grow, sometimes you freeze, depending on the pressure.
The Risk Zones are based on Lev Vygotsky’s Zone of Proximal Development and the Yerkes-Dodson Law by Robert Yerkes and John Dillingham Dodson, which together explain how performance shifts depending on the level of challenge or support.
Each Risk Profile reflects a specific combination of Mindset, Abilities, and Situation—and helps determine your most effective strategy.
These strategies are grounded in strengths theory by Donald O. Clifton and Peter Drucker, learning theory from Lev Vygotsky, and systems thinking from Peter Senge and Steven Fink.
Big change doesn’t start with big moves—it starts with clear, achievable steps that build momentum.
Minimum Actionable Variables are grounded in Tiny Habits by BJ Fogg and Deliberate Practice by Anders Ericsson, showing how small, intentional actions lead to meaningful, lasting growth.
