MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your service description—does it clearly solve a pressing client need in your niche?

Ask one client why they picked you over competitors—note the most valuable benefit they mention.

Compare your best-paid project to your lowest—what differentiator mattered most to those clients?

Identify one client complaint that repeats often—does it signal a misalignment in your services?

Write down in one sentence: Who is your service not for—and why does that boundary matter?

Search for competitor reviews—what do clients praise or criticize, and how does your work compare?

Growth Plan

Write down three clear goals for growth—clients, income, or reach—within a set timeframe.

Identify one bottleneck slowing client growth and brainstorm two immediate low-cost fixes today.

Revisit your last client outreach—what worked, what didn’t, and what should you change?

Journal about what “growth” means for your freelance path—are your goals aligned or scattered?

Review a competitor’s latest offer—what might they be doing right that you can learn from?

List three assumptions you’ve made about winning projects—are they still valid this year?

Positioning

Review your website tagline—does it clearly state what makes your freelance work distinct?

List three peers and identify how your portfolio stands out from each in your market.

Check if your online profile headline clearly communicates your unique freelance value.

Ask a peer how they’d describe your brand—compare it to how you want to be recognized.

Update one sentence in your online profile to clarify what sets you apart from similar freelancers.

Revisit your LinkedIn headline to better highlight your distinct freelance contribution.

MASTER Risk Hub