MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your product description—does it clearly solve one burning problem for your ideal customer?

Ask one user why they picked your startup over others—note the most relevant reason they give.

Compare your best-selling feature to your weakest—what difference matters most to buyers?

Spot one repeated customer complaint—could it signal a misfit with your product?

Write in one line: Who is your product not for—and why?

Search for recent reviews of competitors—what are users praising or criticizing?

Growth Plan

Write down three launch goals—users, revenue, or reach—within a clear timeframe.

Identify one bottleneck slowing traction and list two quick, low-cost fixes to test.

Revisit your last growth experiment—what worked, what failed, and why?

Ask one teammate what growth means to them—see if visions align or differ.

Review a rival’s latest launch—what might they be doing right that you can learn from?

List three assumptions you’ve made about traction—are they still valid today?

Positioning

Review your elevator pitch—does it make obvious why you stand out from competitors?

List three rivals and identify exactly how your offer differs from each.

Check if your homepage headline clearly communicates your unique value.

Ask a peer to describe your positioning—compare it to how you want to be seen.

Update one line in your deck to clarify what sets you apart instantly.

Revisit your LinkedIn headline—does it clearly show your unique founder angle?

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