MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your service description—does it clearly solve a key problem your clients face today?

Ask one client why they chose your service—note the clearest benefit they mention.

Compare your most popular service to your least—what differentiator matters most to clients?

Identify one recurring client complaint—does it signal a service misalignment?

Write one sentence: Who is your service not for—and why?

Search recent competitor reviews—what are clients praising or criticizing, and how do you compare?

Growth Plan

Write down three clear service growth goals—bookings, reach, or revenue—within a set timeframe.

Identify one bottleneck slowing bookings and list two low-cost fixes you could test quickly.

Revisit your last service promotion—what worked, what failed, and why?

Ask a staff member what growth means to them—note if goals are aligned or not.

Review a competitor’s new offer—what might they be doing right?

List three assumptions you’ve made about growth—are they still valid?

Positioning

Review your elevator pitch—does it highlight why your service is distinct in your market?

List three competitors and write how your service stands apart from each.

Check if your website home page clearly explains your value to clients.

Ask a colleague how they see your brand—compare it to your intended positioning.

Update one line in your proposal deck to show what makes you distinct.

Update your LinkedIn headline to reflect your service specialty clearly.

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