MASTER Risk Model - Learning Resources - Situation

Product Fit

Notice what words prospects use to describe your idea—do they match how you pitch it?

Track which testers become repeat users—what traits do they share?

Watch how prospects engage with your pitch—where do they lean in or tune out?

Monitor which support requests reveal usability gaps or mismatched expectations.

Observe what rival products highlight—do they meet needs your idea ignores?

Listen for hesitation in buyer talks—what concerns go unspoken?

Growth Plan

Track how quickly new growth ideas move into tests—where do they stall or fade?

Notice which kind of growth excites you most—revenue, reach, or learning?

Watch which ideas spark momentum versus resistance when you share them.

Monitor usage patterns—do they suggest readiness for expansion or upsell?

Observe which projects burn time or money—are they aligned with real growth?

Listen for phrases like “we always do it this way”—possible growth blockers.

Positioning

Watch how rival startups present themselves online—what’s sharp, and what feels generic?

Observe how founders introduce themselves—what positioning tricks do they use?

Pay attention to which investor or client pitches land—what wording made the difference?

Analyze how big brands frame uniqueness—what emotional hooks do they use?

Notice when you struggle to explain value—what would make it sharper?

Listen for how users describe your product—what words keep recurring?

MASTER Risk Hub