MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your service description, does it clearly solve a pressing leadership or strategy challenge?

Ask one client why they chose your coaching over competitors, note the most relevant benefit.

Compare your most profitable service to your least, what differentiator matters most to clients?

Identify one client request that keeps recurring, does it reveal a service gap or misfit?

Write down in one sentence: Who is your coaching not for, and why?

Search for recent client reviews of peers, what are people praising or criticizing?

Growth Plan

Write down three clear growth goals, clients, revenue, or reach, within a defined timeframe.

Identify one growth bottleneck and brainstorm two immediate, low-cost ways to ease it.

Revisit your last growth experiment, what worked, what didn’t, and why?

Ask a staff member what growth means to them, note if their goals align with yours.

Review a competitor’s latest program or offer, what might they be doing effectively?

List three assumptions you’ve made about growth, are they still valid in your practice?

Positioning

Review your elevator pitch, does it clearly explain what makes your coaching distinct?

List three competitors and identify how your consulting approach stands apart from each.

Check if your website home page communicates your unique consulting value clearly.

Ask a colleague to describe your consulting brand, compare it to how you want to be seen.

Update one slide in your pitch deck, clarify what sets you apart in consulting.

Revisit your LinkedIn headline to better reflect your expertise and niche.

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