MASTER Risk Model - Learning Resources - Situation

Product Fit

Ask a beta tester: “When you describe my idea to others, what do you say it does best?”

Pitch your idea to someone unfamiliar and ask what feels unclear or misaligned.

Share two mockups or pitch versions and ask which one best meets their needs.

Ask users: “What objections do you have, and what’s behind them?”

Invite a trusted partner to review your pitch for clarity and real-world relevance.

Ask a user to finish: “This would be perfect if only it also…”

Growth Plan

Share your growth sketch with a mentor and ask, “What feels missing or unrealistic here?”

Present your growth idea in a founder group—invite questions that challenge your assumptions.

Ask another founder what trends they’re seeing—do they match your growth focus?

Ask a junior collaborator: “What opportunities do you think I’m missing right now?”

Show your top three priorities to a customer and ask which one excites them most.

Share your growth plan with a past prospect—ask if it would have won them over.

Positioning

Ask a peer founder to describe what they see as your unique advantage in the market.

Ask two prospects how they describe your product—compare their words with yours.

Present three positioning statements to a mentor and ask which feels strongest.

Post a short “what I do” intro on LinkedIn—invite honest reactions.

Interview a peer founder on how they explain their value—compare it to yours.

Run a quick A/B test of two email intros—ask which feels more compelling.

MASTER Risk Hub