MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your best-selling product page—does it clearly show the benefit customers value most?

Compare two top-selling items—what feature drives repeat sales most strongly?

Compare your highest-margin product to your lowest—what differentiator matters most?

Identify one frequent return or exchange—does it suggest a product mismatch?

Write in one sentence: Who is your product not designed for—and why?

Search online for reviews of competitors—what are shoppers praising or criticizing?

Growth Plan

Write down three sales or traffic goals for the quarter and set a clear timeline.

Identify one barrier slowing growth and write down two quick fixes you could try.

Revisit your last promo campaign—what worked well, what failed, and why?

Ask a staff member what growth means to them—note if visions align.

Check a competitor’s latest product line—what might they be doing right?

List three assumptions you’ve held about growth—are they still relevant today?

Positioning

Review your website banner—does it clearly show why customers should buy from you?

List three competitors and jot down how your store stands apart from each.

Check if your homepage headline clearly explains your store’s unique value.

Ask a colleague to describe your store’s identity—compare with your intended brand.

Update one line in your sales script to highlight what makes you distinct.

Review your LinkedIn profile tagline—does it reflect your retail niche clearly?

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