MASTER Risk Model - Learning Resources - Situation

Customers

Ask three early adopters why they chose you—note which benefit comes up most.

Identify one recurring support request—what does it say about product-market alignment?

Rewrite your core message using only words taken from user feedback or reviews.

Find your most loyal user—note what they consistently praise—highlight it in messaging.

Check your top website exit page—what might confuse or frustrate prospects?

Compare satisfaction across user groups—who’s happiest, and why?

Employees

Ask three teammates what helps them perform best—look for repeating patterns.

Review your last founder update—was it clear, motivating, and relevant to your team?

Update one team ritual (stand-up, sync) to make it more energizing and outcome-focused.

Identify one decision you made recently—did you explain the why clearly to your team?

Scan your last five team chats—how often do you express appreciation or feedback?

Run a quick anonymous poll: “How supported do you feel by me right now?”

Partnerships

List your top three partners—note one mutual goal you’ve not yet acted on.

Review your last partner message—does it show clearly what’s in it for them?

Schedule a short check-in with a partner—no agenda, just relationship building.

Spot one partner deliverable that’s delayed—clarify ownership and unblock it today.

Update your partner pitch to emphasize shared outcomes, not just your product.

Review old partner contacts—identify one you could reignite with a new ask.

MASTER Risk Hub