Ask three professionals in your target field why they chose it—note which reasons repeat most.
Identify one recurring question you get from employers—what does it say about role-fit expectations?
Rewrite your value proposition using only phrases employers or clients have used in feedback.
Find your most supportive contact and note what they consistently highlight—use it in messaging.
Check the most common drop-off in applications—what might be confusing or discouraging?
Compare feedback from past vs. current managers—who’s happiest with your strengths, and why?

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