MASTER Risk Model - Learning Resources - Situation

Customers

Ask a prospect: “If you recommended us to a peer, what would you say?”—write their exact words.

Send a thank-you note and a 2-question form to five testers—what’s clear, what’s confusing?

Ask five users: “Which features excite you—and which frustrate you most?”

Ask a loyal tester what made them trust you initially and what keeps them.

Share three possible headlines with a user—ask which one feels most relevant.

Ask a user: “How would you explain this product to someone in your field?”

Employees

Ask a collaborator: “What’s one thing I could stop, start, or continue to better support you?”

Run a quick pulse check: “On a scale of 1–10, how connected do you feel to our mission now?”

Ask each collaborator to share their personal quarter goal—compare to your venture’s goals.

Ask someone outside your team: “How do you see our project contributing overall?”

Ask someone junior to speak first in your next check-in—observe the shift.

Ask another founder how they build team trust—what practice could you try?

Partnerships

Ask a partner: “What’s one thing we do better than others you’ve worked with?”

Ask someone on your team who works with a partner—what frictions or strengths do they see?

Share your partner deck with a neutral peer—what feels credible, and what feels vague?

Run a mini-feedback loop with two partners: “What’s one win and one wish so far?”

Ask a partner: “What’s a project you’ve wanted to try but lacked the right collaborator?”

Check in with a partner’s junior contact—how do they see the collaboration?

MASTER Risk Hub