MASTER Risk Model - Learning Resources - Situation

Customers

Read user feedback posts—what phrases repeat in the most positive responses?

Watch demo recordings—note where users light up or look confused.

Track which email intros earn the best replies—what language drove interest?

Observe how long users take from signup to first success—what causes delay?

Pay attention to onboarding questions—what aren’t users understanding?

Listen for vagueness in discovery calls—what truths aren’t voiced?

Employees

Watch who contributes most (or least) in team calls—what shapes that behavior?

Pay attention to how collaborators react to feedback—defensive, curious, or checked out?

Notice what energizes or drains you during the week—are key tasks aligned with strengths?

Track how often collaborators act without prompting—what conditions spark it?

Observe casual chats—what topics spark energy or drain it?

Notice how collaborators introduce each other—what traits do they emphasize?

Partnerships

Notice which collaborations spark new inbound leads—what signals real traction?

Observe how fast partners reply—what does speed say about commitment?

Track which collaborations lead to referrals—what common signals stand out?

Monitor how often you highlight partner wins internally—are they really integrated?

Watch for misaligned language—do you and partners describe the work the same way?

Listen for vague answers in partner talks—where is trust or clarity missing?

MASTER Risk Hub