Ask three internal clients what made them value your team over others—note which benefit repeats.
Identify one recurring client complaint—what does it reveal about service alignment or gaps?
Rewrite your value message using only client words gathered from recent feedback.
Find your most satisfied client and note what they consistently praise—highlight that internally.
Check the most common handoff point with clients—does it confuse or frustrate them?
Compare client satisfaction scores across segments—who’s happiest, and why?

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