Ask three internal clients what they value most from your team—note which strengths repeat.
Identify one recurring client complaint—what does it reveal about expectations or alignment?
Rewrite your value statement using only words clients used in feedback.
Find your most loyal client and note what they consistently praise—feature that in reports.
Check the most common handoff point—does it confuse or frustrate clients?
Compare satisfaction across clients—who’s happiest, and why?

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