MASTER Risk Model - Learning Resources - Situation

Customers

Ask three clients what made them choose you over alternatives—note the benefit repeated most.

Identify one recurring support request—what does it reveal about expectations or fit?

Rewrite one service description using only words from client reviews or testimonials.

Ask your most loyal client what they praise most—spotlight that in your messaging.

Check your website’s top exit page—what might frustrate or confuse clients?

Compare satisfaction scores across client segments—who’s happiest, and why?

Employees

Ask three staff members what helps them deliver quality service—note common themes.

Review your last internal note—was it clear, motivating, and relevant to your staff?

Update one team ritual (check-in, briefing, huddle) to make it more engaging.

Identify one recent decision—did you explain the “why” clearly to your team?

Scan your last five team messages—how often did you give recognition?

Run a quick anonymous poll: “Do you feel supported in your role right now?”

Partnerships

List your top three partners—note one shared goal you haven’t acted on yet.

Review your last partner proposal—does it highlight what’s in it for them?

Schedule one informal check-in with a partner—no agenda, just build rapport.

Identify one delayed partner task—clarify ownership and unblock it.

Update your partner pitch to highlight shared outcomes, not just your offer.

Review old partnerships—spot one you could revive with a new approach.

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