Ask three clients why they chose you over others—note which strength gets repeated most.
Identify one recurring client question—what does it say about expectations or clarity in your offer?
Rewrite your value statement using only words pulled from client reviews or testimonials.
Find your most loyal client and note what they consistently praise—highlight that in messaging.
Check the most common client drop-off point—what might confuse or frustrate potential buyers?
Compare satisfaction across your client types—who’s happiest, and what makes the difference?

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