MASTER Risk Model - Learning Resources - Situation

Customers

Ask three enterprise customers why they chose you—note which benefit repeats most.

Identify a recurring support request—what does it reveal about fit at scale?

Rewrite your value proposition using only customer language from enterprise reviews.

Ask your most loyal customer what they consistently praise—spot the core message.

Check your website’s top exit page—what frustrates or confuses potential buyers?

Compare NPS scores across segments—who’s most satisfied, and why?

Employees

Ask three team leads what helps them perform best—spot scaling patterns.

Review your last team-wide message—was it clear, inspiring, and scalable?

Update one team ritual—make it more energizing and scalable for larger groups.

Review one recent decision—did you clearly share the “why” behind it with your team?

Skim last five team emails—did you give recognition or feedback consistently?

Run an anonymous poll: how supported do employees feel as the team expands?

Partnerships

List your top three partners—note one joint growth goal you haven’t acted on yet.

Review your last partner update—did it highlight mutual growth potential?

Schedule a casual check-in with a partner—strengthen ties without agenda.

Spot one partner deliverable delayed—clarify ownership and push it forward today.

Update your partner pitch—highlight long-term outcomes, not just your offer.

Scan old partners—spot one you could reactivate with a fresh scaling angle.

MASTER Risk Hub