Interview three prospects about their biggest pain points—don’t pitch, just listen deeply.
Draft an empathy map for your target user using only real input gathered last month.
Run a “Why choose us?” survey with five recent testers—capture their real answers.
Call a past user who left—ask why they stopped and what would bring them back.
Record a one-minute demo showing your product from a user’s perspective.
Review your onboarding process—try it yourself or watch a new user attempt it.