MASTER Risk Model - Learning Resources - Situation

Customers

Shift from “I serve everyone” to “Here’s my best-fit user and why they care.”

Change “I have many features” to “I solve this exact pain in this way.”

Reframe complaints as signals—what opportunity hides behind frustration?

Replace “I want more buyers” with “I want deeper value for the right buyers.”

Stop asking “What do you need?” and ask “What outcome do you want?”

Instead of “churn = price,” explore what outcome they didn’t achieve.

Employees

Shift from “managing output” to “unlocking creativity”—how does that change your approach?

Reframe low motivation not as laziness, but as misalignment of energy and role.

Instead of “they won’t step up,” ask “what clarity or safety is missing for them?”

Replace “I must push info” with “I must build two-way dialogue.”

View pushback as care—what values or fears are underneath resistance?

Instead of “check-ins,” see 1:1s as “co-designing success.”

Partnerships

Reframe from “leveraging contacts” to “building joint capability”—what mindset shifts?

View partnership slowdowns not as setbacks, but as prompts to reset value.

Shift from “What do I need from them?” to “What problem are we solving together?”

Instead of “It’s their fault,” ask “Where did I over-assume or miscommunicate?”

Reframe small collaborations as labs—safe places to test new ideas.

Replace “They’re not responsive” with “Have I earned their urgency?”

MASTER Risk Hub