MASTER Risk Model - Learning Resources - Situation

Customers

Think of a moment when a user said, “This is what I needed”—what was unique in that delivery?

Reflect on your last failed pitch—what didn’t land, and was that prospect the right fit?

What hidden assumptions guide your view of customer needs or buying habits?

When did a user insight surprise you—and what did you do with it?

How often do you ask about their future goals, not just current needs?

Which user voices get ignored most—silent churners, small buyers, or testers?

Employees

Reflect on a time when collaborators felt energized—what created that environment?

When did someone in your circle surprise you with initiative—what made it possible?

Think about your last tough exchange—did you allow space for their perspective?

What assumptions do you hold about what drives your team—and are they accurate?

When have you blocked someone’s initiative—how might you have acted differently?

Do you reserve time for your own growth—not just tasks? What blocks it?

Partnerships

Think of your most promising collaboration—what made it valuable beyond short-term results?

When have you invested energy in a partner who gave little back—what did you learn?

How aligned are your current allies with your direction today—not just last year?

What assumptions guide your sense of partner value—are they still valid?

Recall when trust eroded with a collaborator—what early signs did you miss?

Do your alliances energize or drain you? What’s the pattern?

MASTER Risk Hub