MASTER Risk Model - Learning Resources - Situation

Customers

Ask three clients what made them choose you over others, note which value comes up most.

Identify one recurring client question, what does it reveal about expectations or clarity?

Rewrite your value proposition using only client words from testimonials or reviews.

Find your most loyal client and note what they consistently praise, use it in messaging.

Check the top exit page on your website, what might confuse or frustrate potential clients?

Compare satisfaction scores across segments, who’s happiest, and why?

Employees

Ask three colleagues what helps them perform at their best, see what patterns emerge.

Review your last staff or contractor message, was it clear, relevant, and motivating?

Update one team or contractor ritual, make it more energizing and outcome-focused.

Identify one decision you made recently, did you explain the reasoning to your team?

Scan your last five team or contractor emails, how often do you show appreciation?

Run a quick anonymous poll on how supported your staff or contractors feel.

Partnerships

List your top three referral partners, note one mutual goal you haven’t acted on yet.

Review your last referral email, does it clearly highlight shared outcomes?

Schedule an informal coffee with a partner, no agenda, just relationship building.

Identify one delayed partner deliverable, clarify ownership and unblock it today.

Update your partner pitch to highlight joint wins, not just your offer.

Scan old referral contacts, identify one you could re-engage with a fresh offer.

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