MASTER Risk Model - Learning Resources - Situation

Customers

Ask three recent customers what convinced them to purchase—note the most repeated benefit.

Identify one recurring customer complaint—what does it reveal about fit or expectations?

Rewrite your top product description using only customer review language.

Ask your most loyal customer what they consistently praise—feature it in messaging.

Check your site’s top exit page—what may confuse or frustrate potential buyers?

Compare satisfaction across segments—who is happiest with you, and why?

Employees

Ask three staff members what tools help them serve customers best—track patterns.

Read your last team memo—was it clear and motivating from a staff point of view?

Adjust one team routine (stand-up, huddle) to feel more focused and energizing.

Reflect on one recent decision—did you clearly share the reason with your team?

Scan your last five staff chats—how often do you give recognition or feedback?

Run a quick anonymous poll—ask staff how supported they feel in their roles.

Partnerships

List your top three suppliers—note one joint goal you have not yet pursued.

Review your last supplier email—does it clearly state what’s in it for them?

Schedule a quick check-in with a supplier—no agenda, just relationship care.

Spot one delayed supplier task—clarify ownership and unblock it today.

Rewrite one supplier pitch to highlight shared outcomes, not only your needs.

Scan old suppliers or partners—spot one you could reactivate with a new angle.

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