Ask three internal clients what they value most from your team—note which strengths repeat.
Identify one recurring client complaint—what does it reveal about expectations or alignment?
Rewrite your value statement using only words clients used in feedback.
Find your most loyal client and note what they consistently praise—feature that in reports.
Check the most common handoff point—does it confuse or frustrate clients?
Compare satisfaction across clients—who’s happiest, and why?
Think of a moment when a client or peer said, “This is exactly what I needed”—what was different that time?
Reflect on the last time a request fell through—what didn’t land, and was the client the right fit?
What hidden assumptions have you made about client expectations—and are they valid?
When was the last time you were surprised by client feedback? What did you do with it?
How often do you ask clients about long-term needs, not just immediate tasks?
Which client voices are most overlooked—silent churners, small accounts, or early adopters?
Ask three clients what their biggest current challenges are—listen without offering solutions.
Map out an empathy chart for a client team using only insights gathered in the last month.
Run a short “Why Us?” survey with recent clients—capture their actual reasons for relying on you.
Call a lapsed client or partner—ask why they stepped back and what would bring them back.
Create a short video walkthrough of your process from a client’s perspective.
Review your onboarding process for new clients or peers—try it yourself or observe it live.
Ask a client: “If you recommended our team, what would you highlight?”—note their exact words.
Send a short 2-question feedback form to five clients: what’s clear, what’s confusing?
Ask client-facing staff: “Which aspects of our service do clients love, and which frustrate them?”
Invite a long-term client to share what first built their trust and what sustains it.
Show three different team intros to a client—ask which feels most useful.
Ask a client: “How would you explain our team’s role to a colleague?”
Shift from “we support everyone” to “here’s who benefits most and why they value it.”
Replace “we do many things” with “we solve this pain in this exact way.”
Reframe complaints as signals—what opportunity is hidden inside the frustration?
Replace “we need more clients” with “we’re deepening value with the right ones.”
Stop asking “what do you need?” and start asking “what outcome matters most?”
Instead of “they left for price,” explore “what result did they miss?”
Read client feedback—what words and themes repeat across the most positive comments?
Watch client review calls—where do they light up or get confused?
Track which updates get quick client responses—what phrasing drove that?
Observe how long clients take from request to first result—what slows that step?
Pay attention to client questions during onboarding—what confuses them most?
Listen for hesitation in discovery calls—what issues aren’t being voiced?

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