Ask three enterprise customers why they chose you—note which benefit repeats most.
Identify a recurring support request—what does it reveal about fit at scale?
Rewrite your value proposition using only customer language from enterprise reviews.
Ask your most loyal customer what they consistently praise—spot the core message.
Check your website’s top exit page—what frustrates or confuses potential buyers?
Compare NPS scores across segments—who’s most satisfied, and why?
Recall when a client said, “This is exactly what we needed”—what was different in that delivery?
Reflect on your last major lost deal—what didn’t resonate, and was it the right client to pursue?
What hidden assumptions shape your view of customer goals as you enter new markets?
When was the last time a customer insight surprised you—how did you act on it?
How often do you ask customers about long-term goals—not just immediate needs?
Which customer voices get ignored most in scaling—silent churners, small accounts, or early adopters?
Interview 3 strategic customers about their biggest priorities—avoid selling, just listen deeply.
Create a quick empathy map for a growth customer segment—base it on fresh input this month.
Run a “Why Us?” survey with 5 key accounts—document their exact reasons for staying loyal.
Call a churned customer—ask why they left and what would make them return at scale.
Record a 1-minute video walking through your product from a scaling customer’s perspective.
Review your onboarding flow—try it yourself or watch a new scaled customer walk through.
Ask a strategic customer: “If you recommended us to a peer, what exact words would you use?”
Send a thank-you email with two feedback questions to 5 key accounts—what’s clear, what’s confusing?
Ask your sales team: “Which features do clients praise most—and which frustrate them most?”
Invite a loyal client to share what first built their trust—and what keeps it at scale.
Show 3 new headlines to a customer—ask which one feels most relevant in a scaling context.
Interview a client: “How would you explain our scaling value to someone in your industry?”
Shift from “we target many segments” to “here’s who benefits most as we scale globally.”
Change “we have many features” to “we solve this exact scaling pain effectively.”
Reframe customer complaints as “scaling signals”—what opportunity hides within?
Replace “we’re adding customers” with “we’re deepening lifetime value at scale.”
Stop asking “what do you need?” and start asking “what outcome will scale deliver?”
Instead of churn = “price issue,” explore “what outcome they failed to achieve.”
Read customer feedback across regions—what themes repeat in the strongest reviews?
Watch customer demos in new markets—where do they engage or lose interest?
Track which outreach campaigns drive the best response rates in new segments.
Observe how long signups take to hit first value—what bottlenecks slow adoption?
Pay attention to customer questions in onboarding—what’s unclear at scale?
Listen for vagueness in discovery calls—what growth needs aren’t said aloud?

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