MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your idea description—does it clearly solve a pressing need your target audience feels today?

Ask one early adopter why they liked your prototype—note the clearest benefit they mention.

Compare your most promising idea to the weakest—what differentiator matters most to users?

Identify one user request or complaint you’ve heard twice—does it signal product misalignment?

Write in one sentence: Who is your product not for—and why?

Search for recent reviews of alternatives—what are users praising or criticizing, and how do you compare?

Growth Plan

Write down three launch goals—users, revenue, or traction—within a specific timeframe.

Identify one bottleneck slowing progress and brainstorm two immediate, low-cost ways to fix it.

Revisit your last test or pilot—what worked, what didn’t, and why?

Ask a collaborator what growth means to them—see if your visions align or diverge.

Review a competitor’s latest feature—what might they be testing right?

List three assumptions you’ve made about growth—are they still valid for your stage?

Positioning

Review your one-line pitch—does it clearly explain what makes your idea distinct?

List three competing offers and note how your concept stands apart from each.

Check if your landing page headline clearly communicates your unique value.

Ask a peer to describe your concept—compare it with how you want to be seen.

Update one line in your deck to better show what sets your idea apart.

Revisit your LinkedIn or bio line—does it clearly state your distinct angle?

MASTER Risk Hub