MASTER Risk Model - Learning Resources - Situation

Product Fit

Shift from “I offer many things” to “I solve one urgent problem really well—let’s focus there.”

Reframe weak sign-ups as “signals to listen closer” not “failures of the product.”

Instead of “I can’t serve everyone,” proudly state “I’m perfect for this audience.”

View customer churn not as rejection, but as direction toward better fit.

Change “I need more features” to “I need more value at the pain point.”

Replace “It’s good enough” with “Is it irresistible to the right user?”

Growth Plan

Shift from “I must grow fast” to “I must grow right for long-term survival and trust.”

Reframe missed milestones as “data for learning” instead of “proof of failure.”

Replace “growth = scale” with “growth = deeper value for the right users.”

Instead of risk as danger, see risk as the entry to real opportunity.

Swap “I’m too small” for “I’m more agile—how can I use that?”

Rethink “Growth comes later” to “What can grow now, even imperfectly?”

Positioning

Instead of “what I built,” focus on “what problem I solve” when sharing your idea.

See positioning not as bragging, but as clarity that helps others take action.

Shift from “I must be better” to “I must be different”—what’s my unique angle?

Frame messaging in terms of transformation—what changes for the user?

Reframe positioning as story—what narrative arc am I placing myself in?

Position yourself by outcomes, not labels—what impact do you create?

MASTER Risk Hub