MASTER Risk Model - Learning Resources - Situation

Product Fit

When did your prototype feel like a true fit? What feedback confirmed you solved a real problem?

What assumptions have you made about user pain points—are they still valid today?

How often do you hear, “This is exactly it”? If rarely, why might that be?

Do you build mainly from user input or from vision? How balanced is your approach?

What feedback do you dismiss too quickly—could it reveal fit issues?

When has trying to please everyone diluted the value of your idea?

Growth Plan

What does sustainable growth look like for your venture—traction, revenue, or reach?

When have you resisted a growth push—and what was the deeper reason?

How do your personal ambitions align—or clash—with your venture’s growth direction?

What risk have you avoided that might unlock growth?

Recall when faster growth reduced quality—what did you learn?

Are you pursuing growth that matters to users—or just chasing trends?

Positioning

When was the last time you refined your pitch? Does it still match your strengths and market?

What do early adopters say they value most about your idea? Is that clear in your messaging?

Are you recognized for the value you want to be known for? Why or why not?

Recall a time your idea was misunderstood—what was missing in framing?

How clearly can you describe your ideal buyer—and what language attracts them?

Do you frame by features, benefits, or outcomes—and which lands best with users?

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