MASTER Risk Model - Learning Resources - Situation

Product Fit

Interview three potential users about the problem they face and how well your concept could solve it.

Build a customer persona using only insights from three recent discovery interviews.

Map the full journey from discovery to first use—mark every friction point or confusion.

Test one feature idea with a non-target group—see where your product limits appear.

Run a mini-survey: what would make top users recommend your idea more confidently?

Pilot a small tweak in your offer and track how user response shifts.

Growth Plan

Build a simple forecast—map one target (sign-ups, revenue) and identify inputs you’ll track.

Run a “small bet” pilot—launch a limited test to validate one growth channel or feature.

Interview a founder in another field about growth—note ideas you could adapt.

Hold a growth session with peers to align top goals and define priorities.

Create a version of your offer aimed at a niche or overlooked segment.

Track and compare time spent on growth tasks versus admin for one full week.

Positioning

Create a one-sentence positioning line for your idea and share it with a mentor for feedback.

Deliver a short pitch to a non-business friend—see if they instantly understand.

Rewrite your LinkedIn bio to reflect your current positioning clearly and uniquely.

Conduct a competitor audit and identify one tweak that sharpens differentiation.

Present your value proposition to a small group—note their instant reactions.

Identify one project where you’ll test framing your solution in a fresh way.

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