Review your product description—does it clearly solve one burning problem for your ideal customer?
Ask one user why they picked your startup over others—note the most relevant reason they give.
Compare your best-selling feature to your weakest—what difference matters most to buyers?
Spot one repeated customer complaint—could it signal a misfit with your product?
Write in one line: Who is your product not for—and why?
Search for recent reviews of competitors—what are users praising or criticizing?
When did your prototype feel like a true fit? What feedback confirmed it solved the right problem?
What assumptions have you made about user needs—and are they still holding true?
How often do you hear, “This is exactly what I needed”? If rarely, why?
Do you build mainly on user input or internal vision—and how balanced is it?
What feedback do you dismiss too quickly—could it show a deeper fit issue?
When has trying to please everyone weakened the value of your offer?
Interview three recent users about what problem they solved and how well your product delivered.
Create a user persona using only insights from three discovery calls, not guesses.
Map your full user journey—from discovery to use—and mark all friction points.
Test one feature with a non-target group—see where your product boundaries appear.
Run a mini-survey: what would make top users recommend your startup more?
Pilot a small tweak in your offer and track how users respond.
Ask a beta user: “When you describe my product, what do you say it does best?”
Pitch your product to someone outside your industry—ask what felt unclear or mismatched.
Share two mockups or pitch drafts with users—ask which one best meets their needs.
Ask your sales contact: “What objections come up most, and what’s behind them?”
Invite a trusted partner to review your pitch for clarity and credibility.
Ask a user to finish: “This would be perfect if only it also…”
Shift from “I offer many things” to “I solve one urgent pain really well—let’s double down on that.”
Reframe weak traction as “a signal to listen deeper” not “a failure of my product.”
Instead of “I can’t serve everyone,” own “I’m perfect for this exact group.”
View churn not as rejection, but as guidance toward better fit.
Change “I need more features” to “I need more value at the exact pain point.”
Replace “it’s good enough” with “is it irresistible to the right user now?”
Notice what language users use to describe your startup—does it match your own words?
Track who becomes repeat users or loyal fans—what traits do they share?
Watch how prospects engage with your pitch—where do they light up or drift?
Monitor which support requests reveal usability gaps or misfit features.
Observe what competitors emphasize—are they solving something you’ve missed?
Listen for hesitation in the buying process—what concerns go unspoken?

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