MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your service description—does it clearly solve a key problem your clients face today?

Ask one client why they chose your service—note the clearest benefit they mention.

Compare your most popular service to your least—what differentiator matters most to clients?

Identify one recurring client complaint—does it signal a service misalignment?

Write one sentence: Who is your service not for—and why?

Search recent competitor reviews—what are clients praising or criticizing, and how do you compare?

When did your service feel like a perfect fit? What made that client interaction work so well?

What assumptions have you made about client needs—and are those still accurate today?

How often do clients say, “This is exactly what I needed”? If rarely, why might that be?

Do you design based on client input or your own vision—and how balanced is that mix?

What client feedback do you tend to dismiss—could it show a deeper service gap?

When has trying to please everyone weakened the value of your service?

Interview three recent clients about the main problem they had and how well your service solved it.

Create a client persona using real insights from three recent service interactions.

Map the full client journey—from first contact to delivery—and mark friction points.

Test one service feature with a non-ideal client segment to learn your boundaries.

Run a short survey: what would make top clients recommend your service more?

Pilot a small tweak in your service and measure how clients respond or rate it.

Ask a client: “When you describe our service to others, what do you say it does best?”

Present your service pitch to someone outside your industry—ask what feels unclear.

Share two versions of a proposal and ask which one better matches client needs.

Ask your service staff: “What objections do clients raise most, and why?”

Invite a trusted partner to review your messaging for clarity and precision.

Ask a client to finish: “This service would be perfect if only it also…”

Shift from “we offer many services” to “we solve one critical need better than anyone else.”

Reframe slow uptake as “a signal to listen deeper” instead of “a flaw in our service.”

Instead of “we’re not for everyone,” own “we are perfect for this specific client group.”

View client churn not as rejection but as guidance on service gaps or misalignment.

Change “we need more features” to “we need more value at the point of client need.”

Replace “it’s good enough” with “is it irresistible to the right client right now?”

Notice what language clients use when describing your service—does it match how you describe it?

Track who becomes repeat clients or loyal users—what patterns do they share?

Watch how prospects react during your pitch—where do they lose interest or lean in?

Monitor which client questions reveal mismatches between service and expectations.

Observe what competitors emphasize in services—are they solving needs you miss?

Listen for hesitation during sales talks—what worries go unsaid by clients?

Growth Plan

Write down three clear service growth goals—bookings, reach, or revenue—within a set timeframe.

Identify one bottleneck slowing bookings and list two low-cost fixes you could test quickly.

Revisit your last service promotion—what worked, what failed, and why?

Ask a staff member what growth means to them—note if goals are aligned or not.

Review a competitor’s new offer—what might they be doing right?

List three assumptions you’ve made about growth—are they still valid?

What does sustainable growth mean for your service—steady bookings or rapid expansion?

When did your staff resist a growth effort, and what was the real reason?

How do your personal ambitions align—or conflict—with your business growth goals?

What’s one risk you’ve avoided that could unlock significant service growth?

Recall when faster growth reduced service quality—what did you learn?

Are you growing in ways that matter to your best clients—or just chasing trends?

Build a simple forecast—map one target (e.g., bookings) and list the inputs needed to reach it.

Run a small pilot—launch a limited test of a new channel or offer.

Interview a peer in another service field about growth—note transferable ideas.

Run a growth workshop with your staff—set clear goals and priorities together.

Create a version of your service for a niche or underserved client segment.

Track your weekly time split between growth work and service delivery.

Share your growth plan with a mentor and ask, “What feels missing or unrealistic?”

Present a growth idea in your team meeting—invite tough questions to test it.

Ask your sales team what service trends they see—do they fit your growth goals?

Ask a junior employee: “What growth opportunities do you think we’re missing?”

Show your top three priorities to a client—ask which one excites them most.

Share your growth idea with a former client—ask if it would have kept them longer.

Shift from “how do we grow fast” to “how do we grow sustainably with lasting client trust.”

Reframe missed growth targets as data—not failure—to guide smarter next steps.

Replace “growth = scale” with “growth = adding value for the right clients.”

Instead of seeing risk as danger, view it as an entry point to better opportunities.

Swap “we’re too small” for “we’re agile—how can we use that to our advantage?”

Rethink “growth comes later” to “what can grow now, even imperfectly?”

Track how quickly new growth ideas turn into action—where do they stall or get dropped?

Notice what type of growth excites your staff—new clients, reputation, or revenue?

Watch which ideas spark energy versus resistance in team discussions.

Monitor client patterns—do behaviors suggest readiness for a broader offer?

Observe which projects overrun budgets—are they aligned with true growth goals?

Listen for comments like “we’ve always done it this way”—possible growth blockers.

Positioning

Review your elevator pitch—does it highlight why your service is distinct in your market?

List three competitors and write how your service stands apart from each.

Check if your website home page clearly explains your value to clients.

Ask a colleague how they see your brand—compare it to your intended positioning.

Update one line in your proposal deck to show what makes you distinct.

Update your LinkedIn headline to reflect your service specialty clearly.

When was the last time your positioning shifted? Does it still fit your expertise and market?

What do clients consistently praise most about your service? Is it reflected externally?

Are you known for the service identity you want to project? Why or why not?

Recall when your service was misunderstood—what was missing in how you framed it?

How clearly can you describe your ideal client—and what language resonates with them?

Do you position by features, benefits, or outcomes—and which works best for you?

Create a 1-sentence positioning line for your service and share it with your team.

Deliver your service pitch to someone outside your sector—see if they “get it.”

Rewrite your LinkedIn summary to highlight your service positioning clearly.

Do a mini competitor audit—pick one change to differentiate your service better.

Present your value proposition to a small group—ask for instant impressions.

Pick one project where you’ll test positioning your service in a new way.

Ask a peer owner how they see your unique contribution in your field.

Ask two clients how they describe your services—compare their language.

Present three possible taglines to staff and ask which feels most authentic.

Post a short “what I do” statement on LinkedIn and invite feedback.

Ask a peer owner how they explain their value—compare it with yours.

Run a quick A/B test on a proposal line—compare which message resonates more.

Instead of “what we do,” focus on “what client problem we solve best” when describing your service.

Think of positioning not as bragging but as creating clarity so clients can act.

Shift from “being better” to “being different”—what makes your service stand out?

Frame your message in terms of transformation—what changes for clients because of you?

Reframe positioning as strategic storytelling: what service journey are you part of?

Position your role in outcomes, not titles—what impact do you truly deliver?

Watch how competitors present their services—what’s clear, and what feels generic?

Observe how peers introduce their services—what positioning tactics stand out?

Pay attention to which service pitches land quickly—what wording made the difference?

Analyze how top brands explain uniqueness—what emotions or proof points they use?

Notice when staff struggle to explain tasks—what could make it clearer?

Listen for language clients use when praising service—what words repeat?

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