Give Feedback
Review your best-selling product page—does it clearly show the benefit customers value most?
Compare two top-selling items—what feature drives repeat sales most strongly?
Compare your highest-margin product to your lowest—what differentiator matters most?
Identify one frequent return or exchange—does it suggest a product mismatch?
Write in one sentence: Who is your product not designed for—and why?
Search online for reviews of competitors—what are shoppers praising or criticizing?
When did your product selection feel like a perfect fit? What made that customer moment stand out?
What assumptions have you made about customer preferences—and are they still valid today?
How often do shoppers say, “This is exactly what I needed”? If rarely, why might that be?
Do you build based on customer input or internal vision—and is it a balanced approach?
What customer feedback do you often dismiss—could it signal a deeper product gap?
When has trying to please everyone watered down your retail offer’s core value?
Interview three recent shoppers about what problem they solved and how well your product range delivered.
Create a customer persona using real insights from three actual retail interactions.
Map the full shopper journey—from awareness to checkout—and mark friction points.
Test one product with a non-target segment to learn your boundaries.
Run a short survey: what would make top customers recommend you more confidently?
Pilot a small change to your offer and track customer response carefully.
Ask a shopper: “When you describe our store to friends, what do you say we do best?”
Present your store pitch to someone unfamiliar and ask what feels unclear or mismatched.
Share two product displays or ads and ask which one best fits customer needs.
Ask sales staff: “What objections do customers raise most often, and why?”
Invite a trusted supplier to review your marketing for clarity, precision, and impact.
Ask a shopper to complete: “This store would be perfect if only it also…”
Shift from “we stock many items” to “we solve one key need better than anyone else.”
Reframe slow sales as “signals to listen deeper” rather than “product flaws.”
Instead of “we’re not for everyone,” proudly own “we’re perfect for this target shopper.”
View customer churn not as rejection, but as feedback on product fit or service gaps.
Change “we need more items” to “we need more value at the key shopper touchpoint.”
Replace “this shelf is fine” with “is this irresistible for the right shopper now?”
Notice what words shoppers use to describe your store—does it match how you describe it?
Track which shoppers become repeat buyers—what patterns or traits do they share?
Watch how shoppers move through displays—where do they lose interest or light up?
Monitor which service requests hint at mismatched product promises.
Observe what competitors highlight—are they addressing gaps you overlook?
Listen for hesitation in buying—what concerns are shoppers not voicing?
