MASTER Risk Model - Learning Resources - Situation

Product Fit

Review your product description—does it clearly solve a pressing need as you scale?

Ask one major customer why they picked you over scale competitors—note their reasons.

Compare your strongest and weakest offers—what differentiator matters most to scaling buyers?

Spot a recurring client complaint—does it show product fit issues at scale?

Write one sentence: Who is not your customer anymore as you scale—and why?

Search recent reviews of competitors—what praise or criticism stands out vs. you?

When did your product feel like a perfect fit at scale? What made that customer moment work so well?

What assumptions have you made about scaled customer needs—and are they still valid today?

How often do you hear, “This is exactly what we needed at scale”? If rarely, why might that be?

Do you build features mainly from customer input or founder vision? How balanced is the scaling mix?

What customer feedback do you tend to dismiss—could it reveal deeper fit issues at scale?

When has trying to serve everyone diluted the core value of your scaled product?

Interview three recent enterprise clients about what gap they solved and how your product scaled with them.

Build a customer persona using data from three top accounts—base it only on real usage insights.

Map your end-to-end customer journey at scale—highlight all points where friction now appears.

Test one feature with a fringe segment—learn where your product boundaries appear at scale.

Run a mini-survey: What would increase client confidence to recommend you at larger scale?

Pilot one small tweak in your offer—measure if scaled users respond differently.

Ask a key client: “When you describe us at scale, what do you say we do best?”

Present your pitch for a new market to someone unfamiliar—ask what feels unclear or mismatched.

Share two versions of your scaled product pitch—ask which one best matches client needs.

Ask your sales team: “What objections do prospects raise most often during scaling?”

Invite a trusted partner to review your scaling pitch for clarity and credibility.

Ask a client to complete: “This would be perfect for us at scale if only it also…”

Reframe “we sell many things” to “we scale one solution customers love—let’s double down there.”

Reframe slow adoption as “a chance to learn deeper” instead of “a flaw in scaling.”

Instead of “we’re not for all,” own “we’re the best fit for this audience as we scale.”

View churn not as “loss” but as “feedback on unmet needs in scaling markets.”

Change “we need more features” to “we need sharper value at scale moments.”

Replace “it’s good enough” with “is this irresistible for the right users at scale?”

Notice how customers describe your product at scale—does it match your strategic pitch?

Track which customers expand accounts quickly—what scaling traits do they share?

Watch how prospects respond in scaled pitches—where do they light up or disengage?

Monitor which support requests show feature gaps as you expand to new markets.

Observe what competitors emphasize in launches—does it reveal gaps in your scale?

Listen for hesitation in enterprise deals—what concerns stay unspoken?

Growth Plan

Write down three specific growth goals—markets, revenue, or users—within a set timeline.

Spot one growth bottleneck—list two immediate, low-cost fixes you could apply.

Review your last growth push—what worked, what failed, and why at scale?

Ask one team lead what growth means for them—are goals aligned or fragmented?

Review a competitor’s latest move—what scaling tactic could be worth noting?

List three assumptions about scaling—are they still true in your current market?

What does sustainable scaling look like for your company—and are you pursuing it or chasing speed?

When has your team resisted a scaling push, and what was the underlying reason?

How do your personal ambitions align or conflict with your scale-up growth goals?

What’s one risk you’ve avoided that could unlock meaningful scale?

Recall when chasing growth speed reduced quality—what lesson did you take?

Are you growing in ways that matter most to your ideal scale customers—or just chasing trends?

Build a simple forecast for expansion—map one metric (e.g., churn) and track key inputs for growth.

Run a “small bet” pilot—test one new market or channel with limited resources this quarter.

Interview a leader in a different industry about how they scaled—extract transferable lessons.

Organize a growth workshop with your leads—align scaling goals and top three priorities.

Build a version of your offer tailored to one underserved niche within your scaling markets.

Track your weekly time on scaling vs. firefighting tasks—reflect on the balance.

Share your scaling roadmap with a mentor and ask, “What’s missing or unrealistic here?”

Present your scale-up strategy in a leadership meeting—invite questions that stress-test it.

Ask your sales leaders what scaling trends they see—do they match your current focus?

Ask a junior employee: “What scaling opportunity do you think we’re missing right now?”

Show your top 3 scaling priorities to a key customer—ask which one excites them most.

Share your scaling approach with a former client—ask if it would have extended their value.

Shift from “how do we grow fast” to “how do we expand sustainably without losing culture.”

Reframe missed quarterly targets as “market data” instead of “failure to perform.”

Replace “growth = size” with “growth = deeper value for the right customers.”

Instead of risk as “danger,” view it as “entry into new strategic arenas.”

Swap “we’re too small” for “we’re more agile than incumbents—how do we use that?”

Rethink “growth waits for X” to “what can scale now, even imperfectly?”

Track how fast new growth bets turn into traction—where are slowdowns emerging?

Notice what kind of growth excites your leaders most—revenue, reach, or resilience?

Watch which scaling ideas gain traction vs. resistance in leadership debates.

Monitor how customer usage shifts at scale—does it show readiness for upsells?

Observe which projects always run over—are they aligned with scaling priorities?

Listen for “we’ve always done it this way”—a blocker to scaling innovation.

Positioning

Review your scale-up pitch—does it highlight what makes you distinct in a crowded field?

List three scaling rivals—identify how your product now stands apart from them.

Check if your homepage clearly conveys your unique scaling advantage.

Ask a colleague how they describe your scale story—compare with your desired image.

Update one sales deck slide—clarify what sets you apart in scale markets.

Update your LinkedIn headline—reflect your distinct scale-up contribution.

When was the last time your positioning evolved for scale? Does it still fit your markets and strengths?

What do customers consistently say they value most as you grow—do you highlight it externally?

Are you known for what you want to be known for in scaling? Why or why not?

Recall a time your offer was misunderstood—what was missing in how it was framed?

How clearly can you describe your ideal scale audience—and what language resonates with them?

Do you position on features, benefits, or outcomes—which works best in your scale market?

Write a 1-sentence positioning statement for your scale-up and test it with your leadership team.

Deliver your revised positioning to someone outside your sector—check if they “get it” instantly.

Rewrite your LinkedIn summary to show your scale-up role and positioning in one clear line.

Audit three competitors in new markets—identify one change you’ll make to differentiate.

Present your refined value prop to a group—capture their unfiltered first impressions.

Identify one project this week where you’ll reposition messaging to test a new market.

Ask an investor or advisor to describe your unique advantage in the market today.

Get input from two clients on how they describe your company in their own words.

Present three updated positioning angles to your board—ask which feels strongest.

Post a short “what we do at scale” message on LinkedIn—invite feedback or reactions.

Interview a peer founder on how they describe their value at scale—compare with yours.

Run a quick A/B test on two versions of your positioning—capture reactions from prospects.

Instead of “what we offer,” focus on “what scaling pain we solve” when describing your business.

Think of positioning not as “bragging” but as “creating clarity for global buyers.”

Shift from “being better” to “being distinctive”—what sets you apart at scale?

Frame messaging as “customer transformation”—what changes for them as you scale?

Reframe positioning as “strategic storytelling”—what growth story are we in?

Position yourself in terms of “impact outcomes”—what results do you truly scale?

Watch how rivals frame their scaling story—what’s sharp, and what feels generic?

Observe how peers introduce themselves to investors—what positioning stands out?

Pay attention to which market pitches win instantly—what words cut through noise?

Analyze how major players frame uniqueness—what emotional levers are repeatable?

Notice when leaders struggle to explain vision—what clarity is missing?

Listen for how customers describe your value—what words repeat consistently?

MASTER Risk Hub