MASTER Risk Model - Learning Resources - Situation

Customers

Ask three potential users what problem they’d pay to solve—note which benefit they stress most.

Identify one recurring user question—what does it say about product-market readiness?

Rewrite your core message using only words you’ve heard from real customer feedback.

Talk to your most enthusiastic supporter—note what they consistently praise in your offer.

Check the top exit page on your site—what might confuse or frustrate visitors?

Compare user satisfaction across groups—who’s happiest, and why?

Employees

Ask a collaborator what helps them stay motivated—see what patterns you can reinforce.

Review your last update to a collaborator—was it clear, relevant, and energizing for them?

Update one collaboration ritual (check-in, sync) to make it more energizing and outcome-focused.

Identify one decision you made last week—did you explain the why clearly to collaborators?

Scan your last five messages—how often do you show appreciation or encouragement?

Run a quick anonymous poll with collaborators—how supported do they feel?

Partnerships

List your top three contacts—write down one mutual goal you haven’t yet explored with them.

Review your last outreach email—does it clearly show what’s in it for the partner?

Schedule one casual call with a contact—no agenda, just strengthen the relationship.

Identify one partner deliverable that’s delayed—clarify ownership and unblock it today.

Update your pitch to highlight shared outcomes, not just your product.

Scan past contacts—identify one you could reconnect with using a fresh angle.

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