Ask three clients what made them choose you over others, note which value comes up most.
Identify one recurring client question, what does it reveal about expectations or clarity?
Rewrite your value proposition using only client words from testimonials or reviews.
Find your most loyal client and note what they consistently praise, use it in messaging.
Check the top exit page on your website, what might confuse or frustrate potential clients?
Compare satisfaction scores across segments, who’s happiest, and why?
Recall when a client said, “This is exactly what I needed”, what was unique about that delivery?
Reflect on your last lost client, what didn’t land, and were they truly the right fit?
What hidden assumptions do you hold about your clients’ goals or behaviors?
When was the last time a client insight surprised you? What did you do with it?
How often do you ask about clients’ long-term goals, not just immediate needs?
Which client voices are most overlooked, silent churners, small buyers, or loyal ones?
Interview three clients about their biggest priorities right now, don’t sell, just listen deeply.
Build a quick empathy map for your ideal client using only real feedback from the last month.
Run a “Why Us?” survey with five recent clients, capture their actual reasons for choosing you.
Call a past client who left, ask why they stopped and what might bring them back.
Record a 1-minute video walking through your service from a client’s perspective.
Review your onboarding experience, try it yourself or observe a new client going through it.
Ask a client: “If you recommended me to a colleague, what would you say?”, note exact phrasing.
Send a thank-you email with a short two-question survey to five clients, what’s clear, what’s confusing?
Ask your client liaison: “Which parts of my service bring the most satisfaction, and which frustrate?”
Invite a loyal client to share what first built their trust, and what continues to sustain it.
Show three draft headlines or intros to a client, ask which one resonates most with them.
Ask a client: “How would you explain my services to someone else in your industry?”
Shift from “I can serve everyone” to “Here’s who I serve best and why they see results.”
Replace “I provide many features” with “I resolve this pain point in a proven and simple way.”
Reframe client complaints as signals, what hidden opportunity sits behind their frustration?
Replace “We’re chasing new clients” with “We’re deepening results with the right ones.”
Stop asking “What do you need?” and start asking “What outcome are you really chasing?”
Instead of assuming churn is price-driven, ask “What promised outcome went unachieved?”
Read recent client testimonials, what phrases repeat across the strongest endorsements?
Watch client session recordings, where do they light up, and where do they lose energy?
Track which outreach emails or subject lines earn the highest client response rates.
Observe how long it takes a client to apply your advice, what slows first implementation?
Pay attention to client onboarding, what do their early questions reveal about gaps?
Listen for vague answers in discovery calls, what’s not being voiced directly?

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