Review your service description, does it clearly solve a pressing leadership or strategy challenge?
Ask one client why they chose your coaching over competitors, note the most relevant benefit.
Compare your most profitable service to your least, what differentiator matters most to clients?
Identify one client request that keeps recurring, does it reveal a service gap or misfit?
Write down in one sentence: Who is your coaching not for, and why?
Search for recent client reviews of peers, what are people praising or criticizing?
When did your coaching feel like a perfect fit? What made that client interaction so effective?
What assumptions have you made about your clients’ needs, and are those still accurate?
How often do you hear, “This is exactly what I needed”? If rarely, why might that be?
Do you build services mainly on client input or your expertise? How balanced is your approach?
What feedback do you tend to dismiss, could it signal deeper service gaps?
When has trying to please everyone weakened the core value of your service?
Interview three recent clients about what challenge they were tackling and how well your service addressed it.
Create a client persona using actual insights, not guesses, from three recent project reflections.
Map the full client journey, from discovery to outcomes, and mark points of friction or confusion.
Test one service format with a non-ideal client to learn where your offering’s boundaries lie.
Run a short survey: What would make top clients recommend your service more confidently?
Pilot a small tweak in your offer and track how client satisfaction or engagement changes.
Ask a client: “When you describe my coaching to others, what do you say it delivers best?”
Present your signature offer to someone unfamiliar and ask what feels unclear or mismatched.
Share two client proposals and ask which one best communicates value from their perspective.
Ask a client: “What objections come up most often before saying yes to my services?”
Invite a trusted partner to audit your messaging for clarity, precision, and relevance.
Ask a client to complete: “This would be perfect if only it also…”
Shift from “I cover many areas” to “I solve one critical pain really well, let’s emphasize that first.”
Reframe low client uptake as “a signal to listen deeper” instead of “proof my offer is flawed.”
Instead of “I’m not for everyone,” proudly say “I’m perfect for these exact clients and needs.”
View a lost client not as rejection but as “guidance on misfit needs or missed messaging.”
Replace “I need more services” with “I need more value at the exact client moment of need.”
Replace “it’s good enough” with “Is this experience irresistible to the right client now?”
Notice what language clients use to describe your services, does it match the way you frame them?
Track which clients become repeat buyers, what patterns of value or trust do they share?
Watch how prospects engage with your pitch, where do they lean in, where do they disengage?
Monitor which client questions signal mismatches between needs and your service scope.
Observe what competing consultants emphasize, are they addressing a gap you’ve overlooked?
Listen for hesitation during sales calls, what concerns remain unsaid?

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