MASTER Risk Model - Learning Resources - Mindset

Limiting Beliefs

Reframe “I’m not a real founder” as “I’m learning entrepreneurship”—apply it by testing one idea today.

Reframe “I always fail at funding” as “I’m still learning how to raise”—note how that shifts the story.

Reframe a failed launch as founder data—what did it teach you for the next iteration?

Translate “I’m not ready” into “I’m preparing”—list one small founder step you’ll take today.

Ask “Who says?” when thinking “I can’t”—challenge the voice blocking your founder growth.

Change “I never succeed” to “I haven’t yet”—open space for growth as a founder.

Empowering Beliefs

Recast “This is impossible” as “This is where founders grow”—act on it with one bold step forward.

Change “I’m unsure” to “I’m learning as I go”—let curiosity guide you instead of hesitation.

Turn “They know more than me” into “I bring a unique angle”—share one insight with confidence.

Reframe doubt as growth fuel: ask, “What would my future founder-self do right here?”

Reframe perfectionism as “I’m here to improve, not prove”—apply it to your next deliverable.

Turn “I’ve never done this” into “I’m excited to grow by trying this new thing.”

Opportunity beliefs

Reframe a failed pitch as “a future pivot point”—list what new directions it might unlock.

Reframe harsh criticism as insight: “What part of this feedback could strengthen my startup?”

Reframe “I missed my shot” as “That door closed so I’d find a better one”—note the next door.

Change “This is risky” to “This could reveal something new”—take one micro-test this week.

Reframe founder tension as fuel: “This friction means value is waiting to be built.”

Replace “Why me?” with “What is this preparing me for as a founder?”

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