Reframe budgeting from “restricting me” to “fueling what matters most for launch.”
Shift from “I can’t afford that” to “How could I afford it if it’s worth it?”
Instead of cutting everywhere, ask “What am I protecting with this spend?”
Recast financial risk as “data points,” not judgments—what signals matter?
Replace “I always fund this” with “Does this still serve my top goal?”
Reframe money talks from fear to clarity—what do I need to know to choose well?