MASTER Risk Model - Learning Resources - Mindset

Intrinsic Motivation

Write one task today and add “because I care about my business” to reconnect with its deeper meaning.

Link one business task today to your values—why does this matter to you beyond profit?

Block ten minutes to work on something that energizes you—no outcome needed, just enjoy the flow.

Start your day by asking: “What would make today meaningful, not just productive?”

Keep a “why I do this” note visible—anchor your actions to your deeper intrinsic motivation.

Say no to one task that drains your energy and doesn’t serve your core mission.

Extrinsic Motivation

List one incentive or recognition that motivates you—remind yourself of it before a demanding task.

Share a recent achievement with your team or partner—notice how acknowledgment boosts focus.

Create a small reward for completing an avoided task—tie it to something enjoyable.

Add a visible progress tracker for a long-term goal—watching progress builds commitment.

Identify one area where accountability could help—share your goal with a peer or mentor.

Choose one task to finish before lunch and reward yourself with a break or treat.

No Fear

Name one business risk you’ve avoided—take the first small step toward testing it today.

Note one uncertain market shift you’ve avoided—identify what you can control and take one step on it.

Send a thank-you note to a past customer—even if they don’t respond, treat the gesture as a win itself.

Say out loud: “Failure is data, not identity”—repeat it before testing a new retail idea.

Say aloud: “Uncertainty means possibility”—repeat whenever tempted to freeze on a new trend.

Say aloud: “A no doesn’t define my store”—repeat it before asking for reviews, upsells, or new partnerships.

Share one time you failed and learned—remind yourself how it led to future growth.

Schedule ten minutes to explore a new tool or platform—lean into curiosity over avoidance.

Share your perspective in a local business group or online forum—even if unpopular, speak once with calm confidence.

Reframe a current task as an experiment—success means learning, not perfection.

Ask one curious question in your next meeting or call—even if unsure of the answer.

Make a simple request you’ve been holding back—ask a supplier for better terms, or a customer for feedback.

Post a sticky note that reads: “What if I try—and learn?” Place it where you hesitate.

Choose one unclear decision—make it quickly and treat it as a test, not a trap.

Write down the hardest rejection from a customer or supplier—note what happened after and how your business adapted.

Lower the stakes: pick one avoided task and do it badly—just to get it moving.

Change your desktop or workspace background to a quote about exploring the unknown.

Add a sticky note that says: “Rejection redirects me to better opportunities”—place it where hesitation often shows up.

MASTER Risk Hub