MASTER Risk Model - Learning Resources - Abilities

Vision & Goal Setting

Reframe “I don’t know where this venture is going” as “I’m clarifying the market and shaping what matters most.”

Change “This vision is too ambitious” to “This vision needs steps”—chunk it down into testable milestones.

Recast a failed pitch as part of your growth path—what did it clarify for your next step?

Shift from “It’s taking too long” to “I’m building something lasting”—focus on depth, not speed.

Reframe ambition as service—how does your venture vision help others succeed or solve problems?

Turn “I don’t have time” into “This isn’t a priority yet”—then decide if it should be.

Strategic Thinking

Reframe “What’s the fastest way to scale?” as “What’s the most sustainable path long-term?”—prioritize durability over speed.

Turn “We’ve always done it this way” into “What’s changed in the market that calls for a rethink?”

Shift from “What do we need right now?” to “Where do we want to be—and what will get us there?”

Recast reactivity as opportunity blindness—what growth chances are missed by chasing only the urgent?

Reframe choices as investments—“What return will this give in 3 months, 1 year, and beyond?”

Change “How do we hit targets?” to “What future are we really shaping with this venture?”

Innovation Management

Reframe “That’s too risky” as “That’s untested”—design a safe, lean version to test quickly.

Change “That’s not how it’s done” to “What if that’s why the industry is stuck?”

Treat every failed test as market data—ask: “What did this teach us about the customer problem?”

Instead of “We need a big innovation,” say “We need a small, testable solution customers value.”

Reframe pushback as refinement—what part of your idea could improve from critique or doubt?

Shift from “I’m not innovative” to “I haven’t practiced experimentation enough”—testing is a skill.

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