Instead of “I’m bad at numbers,” reframe it as “Financial skills are learnable and critical to my venture.”
View financial constraints not as blocks but as creative boundaries driving smarter innovation.
See budgeting as a control tool, not a burden—it gives you more choice, not less freedom.
Recast “cutting costs” as “redirecting money to what drives growth and survival.”
Replace “finance is someone else’s job” with “financial literacy makes me a stronger founder.”
Instead of “financial reports are boring,” view them as maps showing risks and opportunities.