Write a one-sentence version of your retail strategy—does it name store goal, advantage, and direction?
List your top 3 store priorities—do they directly support long-term goals or only short-term sales?
Review last year’s retail strategy—highlight what still applies and what should be reframed.
Compare your strategy with a competitor’s—what’s your unique angle or differentiator?
Identify one initiative that doesn’t align with your store strategy—pause, pivot, or reframe it.
Sketch a basic strategy pyramid: vision > goal > initiative—fill it in for your shop.
When was the last time you felt clear on store direction—what created that clarity?
Do you think more in tasks or outcomes—how does that shape your store planning?
What assumptions drive your current store strategy—are they still valid today?
When has poor planning ruined good execution—what exactly failed?
Are your shop’s long-term goals aligned with your idea of success?
What drives your retail choices—intuition, data, pressure, precedent—and does it work?
Rewrite your shop plan to show alignment with long-term goals and measurable retail impact.
Host a short session with staff—distinguish which tasks feel strategic versus purely routine.
Draft a 6–12 month shop roadmap—test it with two trusted peers or advisors.
Pick one vague shop goal and make it SMART—track progress for one month.
Translate your three top shop goals into weekly actions—track them visually.
Create a “stop list” of shop activities no longer serving strategy—review with staff.
Ask your store managers: “Which long-term goal feels clear, and which needs focus now?”
Share your five-year store vision—ask two peers which part feels vague or inspiring.
Present your quarterly target to a team lead—can they connect it to daily routines?
Run a company pulse: “Which store initiative feels most aligned, and which feels off?”
Interview three staff heads: “Where is our retail unit truly aiming long-term?”
Ask key partners: “What would success look like if our retail plan worked perfectly?”
Reframe strategy as deciding what to stop stocking—list three low-margin lines.
Say “this is our best bet now,” then list assumptions you’ll validate quickly.
Ask “do we share ownership,” not only “do we have a retail strategy?”
See setbacks as signals—adjust assortment, pricing, or promotions accordingly this week.
Replace “we need a big idea” with “we need focus and consistent direction” this quarter.
Treat planning as an ongoing conversation—revisit bets with new store data monthly.
Observe how often store or site work drifts from goals—what misalignment pattern appears?
Track how often “strategy” appears in meetings—how is the word being applied?
Notice which leaders tie decisions to strategy consistently—who models alignment best?
Review quarterly dashboards—do metrics show strategic progress or only busy output?
Observe what wins priority when time is tight—do urgent tasks override strategy?
Notice your response to strategic change—resist, reframe, or realign quickly today?

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